Visit Hungary Ltd. recently announced that it will target Middle Eastern visitors as a key strategic market in its efforts to revitalise its tourism sector following the effects of the Covid-19 global pandemic. Accordingly, the agency will open a new tourism office in the fall of 2021, in Dubai.
The Hungarian Tourism Agency (HTA), the official national body promoting the country as a tourist destination is expanding its international business development work within its subsidiary, the Visit Hungary National Tourism Organization Ltd.
Fruzsina Zakariás, Deputy CEO of Visit Hungary Ltd. said, “The opening of our tourism office in Dubai later this year will be both a milestone and evidence of Hungary’s significant investment and commitment to, and belief in the UAE and Middle East as an outbound market of quality and expected growth. With our luxury lifestyle experiences of castle stays, spas, exciting artisanal and designer shopping, natural landscapes as well as options for unique hunting and culinary adventures, we believe Hungary has an abundance of experiences to both beckon and enchant our Middle Eastern visitors and all those that visit.”
Hungary has witnessed impressive development in the luxury tourism sector in recent years, with a fascinating array of new and renovated grand and boutique hotels opening to the public. Matild Palace, a luxury collection hotel built in 1902 under the patronage of Her Imperial and Royal Highness Archduchess Maria Klotild of Austria, offers visitors a journey into the world of imperial splendor. Meanwhile BOTANIQ Castle of Tura, is a fairytale-like jewel showcasing neo-renaissance and neo-baroque style elements, built by a Baron to exemplify his everlasting love and dedication to his wife. Today it’s one of the most beautiful castles in Hungary and as a hotel, provides a sanctuary of privacy and comfort with its 12 beautifully appointed rooms and seven lavish suits.
In order for visitors to enjoy all the very best luxury lifestyle experiences Hungary has to offer, an eight day holiday package has been especially curated with the Middle Eastern travellers in mind. These include such features as: five star luxury hotel and castle stays; private transfers; private boat cruises down the River Danube; exclusive private shopping experiences at Hungary’s famous Herend Porcelain flagship store, Hollo Folk Art & Furniture, as well as Hungarian fashion brands such as Nubu, Sugarbird and Nanushka; exclusive use of Veli Bej historic baths and many other unique and exclusive experiences. Find out more at www.visithungary.com
