Saudi Arabia’s international leisure tourism is forecast to grow 93% between 2025 and 2030, more than three times the projected global growth of 30% and ahead of the Middle East’s 64%, according to Tourism Economics’ new report, Saudi Arabia: An Emerging Global Tourism Powerhouse, presented at WTM Spotlight Riyadh.
The forecast follows a sharp rise in international travel to the Kingdom. Between 2019 and 2025, arrivals grew 67%, compared with 20% across the Middle East and 5% globally, with Saudi Arabia accounting for around three-quarters of the region’s international travel growth. Its share of international leisure visitor spending also rose from 9% in 2019 to 28% in 2025 and is expected to reach 31% by 2030.
China is emerging as another significant opportunity. Research by Dragon Trail International found that 52% of Chinese travel agents surveyed already sell Saudi Arabia, while 32% see it among the MENA destinations with the greatest future potential. Luxury is particularly promising, with 42% identifying high-net-worth and luxury travellers as the segment offering the strongest growth potential. Nature and scenery, adventure and outdoor activities, cultural landmarks, local experiences and luxury resorts rank among the experiences most sought after.
The hospitality outlook is similarly positive, although supply will remain an important consideration. STR forecasts Riyadh RevPAR to rise 18.6% in 2027 as returning corporate and consultancy demand outpaces new supply, with growth expected to continue as the capital’s business and leisure economy expands under Vision 2030.
Jeddah benefited from strong domestic and international demand in the first half of 2026, driven by its appeal as a summer destination and a transit point for Hajj and Umrah. However, more than 2,300 new hotel rooms are expected to open in 2027. Both cities are also forecast to see stronger MICE demand next year.
The figures point to a tourism market moving beyond rapid visitor growth towards a broader opportunity centred on higher-value demand, hospitality performance and a more diverse tourism economy.
